ArticleBy Rafał Czarnecki8 min read
Black Friday ad ideas you can make tonight: 12 scripts and image prompts
In short
- Black Friday 2026 is Friday, November 27. Cyber Monday is November 30.
- 6 video scripts of 18 to 21 words (one clip each) and 6 image prompts to copy.
- Cost: talking video ad 150 credits, ad graphic 20 credits, hooks and scripts 0.
- A set of 3 videos and 4 graphics is 530 credits, which fits in the 700-credit pack.
- Selling in the EU? A crossed-out price must come with the lowest price of the last 30 days.
Contents
- When is Black Friday 2026, and when should ads start?
- What does a Black Friday ad need?
- 6 Black Friday video ad scripts
- 6 Black Friday image prompts: banner, post and story
- How to make a Black Friday ad, step by step
- How much does a full Black Friday set cost?
- Common mistakes
- What about after Black Friday?
A Black Friday ad is a short message with one offer, one deadline and one call to action. In 2026, Black Friday falls on Friday, November 27. Below are 6 video scripts and 6 image prompts you can make from a single product photo in Ad Studio, each with its cost in credits.
When is Black Friday 2026, and when should ads start?
Black Friday is the day after US Thanksgiving: November 27 in 2026, with Cyber Monday three days later on November 30. Many stores stretch the sale across the whole week, so plan your creatives for five stages.
| Stage | What the ad says | Creatives from this post |
|---|---|---|
| Teaser (Nov 16–26) | Join the list, get the code early | script 1, image 1 |
| Launch (Nov 27) | The offer and the deadline | scripts 2 and 3, images 2 and 3 |
| Weekend (Nov 28–29) | A gift set | script 4, image 4 |
| Last hours (Nov 29–30) | The discount ends at midnight | script 5, image 5 |
| Cyber Monday (Nov 30) | A second chance | script 6, image 6 |
What does a Black Friday ad need?
- One offer. One discount on everything or one product at one price, not three promotions at once.
- A deadline. “Until Sunday”, “until midnight”. Without it, it's an ad people can watch tomorrow.
- One call to action, such as “Link in bio” or “Order today”.
- The product visible in the first two seconds of the video and at the center of the graphic.
Crossed-out prices and the 30-day rule in the EU
If you sell to consumers in the EU and announce a price reduction on a specific product, you must show the lowest price from the 30 days before the reduction, and that includes ads. The Polish consumer authority explains the rule in English in Clear prices on Black Friday.
6 Black Friday video ad scripts
In English, a script of 15 to 22 words gives one clip of about 10 seconds, which costs 150 credits. Every script below fits in one clip. Numbers are written as words so the voiceover reads them the way you expect. Swap in your product, discount and deadline.
Script 1 · teaser
Black Friday starts early this year. Join the list and get your thirty percent code on Thursday night. Link in bio.
21 words · 1 clip · 150 credits
Script 2 · launch
It's live. Every candle is thirty percent off through Monday. No code, the discount shows in your cart. Pick yours.
20 words · 1 clip · 150 credits
Script 3 · bestseller
This is our bestseller. Until Sunday it's twenty-five percent off. Order today and we ship it tomorrow morning.
18 words · 1 clip · 150 credits
Script 4 · gift set
Stuck on a gift? Our three-candle box is ten dollars off this weekend. It arrives wrapped and ready to give.
20 words · 1 clip · 150 credits
Script 5 · last hours
A few hours left. At midnight the thirty percent discount ends and prices go back up. Order now.
18 words · 1 clip · 150 credits
Script 6 · Cyber Monday
Missed Friday? Today is Cyber Monday, the last day for the discount and free shipping. Tomorrow we're back to regular prices.
21 words · 1 clip · 150 credits
Want a different opening line? In Ad Studio, click “Need a hook?” for 8 options, free. The whole process, from photo to finished clip, is in our guide on how to make an AI ad.
6 Black Friday image prompts: banner, post and story
Graphics live in the Graphics tab: upload the product photo, paste the scene description into the “Describe what you want to create…” field and pick a format. Each graphic costs 20 credits and takes about 30 seconds. Every prompt below leaves empty space for a headline.
Image 1 · teaser, 1:1 post
The product partly wrapped in matte black paper with a black ribbon, top-down view, dark stone surface, warm side light, empty space in the top part of the frame.
1:1 · 20 credits
Image 2 · launch, 16:9 banner
The product on the right against a matte black background, strong side light, a soft reflection on the surface, the left half of the frame empty.
16:9 · 20 credits
Image 3 · launch, 9:16 story
The product on a low black stone plinth, a red glow and light haze in the background, the top third of the frame empty.
9:16 · 20 credits
Image 4 · gift set, 1:1 post
The product in an open black gift box with tissue paper, top-down view, a spruce sprig and a black ribbon beside it, soft light.
1:1 · 20 credits
Image 5 · last hours, 9:16 story
The product next to a classic alarm clock on a dark background, a spotlight from above, high contrast, the bottom part of the frame empty.
9:16 · 20 credits
Image 6 · Cyber Monday, 16:9 banner
The product on the left on a dark glass surface, a blue neon glow in the background, the right half of the frame empty.
16:9 · 20 credits
| Where it runs | Format in Fattly |
|---|---|
| Instagram and Facebook post | 1:1 |
| Stories, Reels, TikTok, Shorts | 9:16 |
| Store banner, YouTube | 16:9 |
| Poster | 2:3 |
How to make a Black Friday ad, step by step
- Take one clean product photo: the whole product in frame, a plain background, window light.
- Open Ad Studio, upload the photo and type the product name.
- In the Video tab, paste a script from this post, pick a creator, the voiceover language and the 9:16 format.
- Turn on “Preview the frame first”. For 20 credits you see the opening frame; the video then costs the remaining 130.
- Click “Record the video”. The clip is ready in about 2 to 3 minutes.
- In the Graphics tab, paste an image prompt into the “Describe what you want to create…” field and set the format.
- Download the files and set the start and end date of the sale in your campaign.
How much does a full Black Friday set cost?
You pay credits per generation. A subscription is optional and credits don't expire, so whatever is left after Black Friday carries into December.
| What's in it | Credits | Smallest pack that covers it |
|---|---|---|
| 6 graphics | 120 | 150 credits for $6 |
| 1 video ad (1 clip) | 150 | 150 credits for $6 |
| 3 video ads and 4 graphics | 530 | 700 credits for $19 |
| 6 video ads and 6 graphics | 1,020 | 1,800 credits for $44 |
Signing up gives you 10 free credits, no card required. Honestly, that isn't enough for an ad graphic (20 credits) or a video (150), but hooks and scripts are free. Current pack prices are on the pricing page.
Common mistakes
- Starting on Friday. Every store advertises that day. A teaser a week earlier gives you a list of people already waiting for the discount.
- A script that is too long. Past 22 words it won't fit in one clip. Shorten it or split it into 2 scenes (250 credits).
- Three offers in one ad. One ad, one offer, one deadline.
- A crossed-out price that doesn't follow the pricing rules where you sell.
- A single version. Make 2 or 3 variants with a different opening line and keep the best one after two days.
- Claims you can't back up, like “last few left” with a full warehouse.
What about after Black Friday?
The same creatives work in December. Swap the deadline: instead of the end of the discount, give the last order date for delivery before the holidays. If your store photos need a refresh too, see our guide to AI product photography or generate a background in the AI image generator.
Frequently asked questions
When is Black Friday 2026?
Friday, November 27, 2026. Cyber Monday is Monday, November 30.
When should Black Friday ads start?
A teaser works from mid-November, and the offer ads go live on Friday morning, November 27. Have the creatives ready a few days earlier, because ads go through platform review before they run.
Can I make a Black Friday ad for free?
The copy, yes: hooks and scripts are free in Fattly. An ad graphic with your product costs 20 credits, and the 10 free credits don't cover it. The smallest pack is 150 credits, which is seven graphics or one video ad. See the pricing page.
What size should a Black Friday banner or post be?
In Fattly you choose the aspect ratio: 1:1 for a feed post, 9:16 for Stories, Reels, TikTok and Shorts, 16:9 for banners and YouTube, 2:3 for posters. 4:3 and 3:2 are available too.
Can I show a crossed-out price in the ad?
It depends on where you sell. In the EU, a price reduction on a specific product must show the lowest price from the 30 days before it, and the rule covers ads. Check the rules for your market before the ad goes live.
How much does a Black Friday video ad cost?
One talking video ad (one clip, 5 to 10 seconds) costs 150 credits, 2 scenes cost 250 and 3 scenes 350. The 150-credit pack is $6 and the 700-credit pack is $19.
Do AI-made ads need a label?
Files downloaded from Fattly are marked as AI-generated in their name and metadata. Platforms may label such ads as AI content and have their own rules for realistic material, so check the current requirements of the platform you advertise on before you publish.
Will the same creatives work for Cyber Monday and the holidays?
Yes. Script 6 and image 6 are written for Cyber Monday, and in December you only swap the deadline for the last order date before the holidays.
Ready to try?
Make your Black Friday ad
